Here at 5523 Motorsports we are frequently asked what the 5523 in our name means. Firstly, it is a bit of a play on words. If you say 5523 in Japanese it is pronounced Go – Go – Ni – San. Secondly, and more interestingly, it comes from a Nissan Japan marketing campaign in the early 70s.
The C110, more commonly known as the “Kenmeri Skyline” was only in production for 1 year. From 1972 – 1973 there were only 197 KPGC110 GT-Rs sold in Japan. These cars were only sold through specialist Nissan Performance shops. This of course was before the Nismo name was even envisioned. This was also the last GT-R sold for 16 years until the BNR32 was produced in 1989. Since these cars were never exported they are a very rare sight today.
The “Kenmeri” nickname comes from a series of advertisements in Japan from 1972 – 1974. These advertisements involved a young couple that traveled the Japanese countryside in their Nissan Skyline. Her name was Mary and his name was Ken and in the commercials they were in love and enjoying their lives. The advertisements were, of course, an instant hit in Japan.
Sadly, the commercials never made their way to America but thanks to these commercials we have an interesting little story every time someone asks us about our name.